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  #16  
Old 03-14-2014, 10:47 AM
kobo kobo is online now
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I like it as well.
  #17  
Old 03-14-2014, 11:55 AM
kittle42 kittle42 is offline
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Originally Posted by russ99 View Post
that whole South vs. North thing doesn't really apply any more.
I think that is highly, highly disputable.
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  #18  
Old 03-14-2014, 03:49 PM
Milw Milw is offline
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I've been as critical as anyone toward the Sox' marketing efforts of late, and I've got nothing bad to say about this one. It's professional looking, and that alone makes it better than anything they put out in 2012 or 2013.
  #19  
Old 03-15-2014, 12:32 PM
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Not bad, I like it.
  #20  
Old 03-15-2014, 02:59 PM
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Pretty good. Hope everything goes better than most of the last few years.
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  #21  
Old 03-15-2014, 03:18 PM
MUsoxfan MUsoxfan is offline
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They can create all the ad campaigns they want, but at the end of the day, marketing starts when people get to the front door. If people immediately walk in to the scowls of unfriendly employees at the gate and throughout the ballpark, it's much less likely they'll make a return trip
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  #22  
Old 03-15-2014, 03:47 PM
anewman35 anewman35 is offline
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Originally Posted by MUsoxfan View Post
They can create all the ad campaigns they want, but at the end of the day, marketing starts when people get to the front door. If people immediately walk in to the scowls of unfriendly employees at the gate and throughout the ballpark, it's much less likely they'll make a return trip
I'm pretty sure people would be fine with unfriendly employees if the tickets were cheap enough or the team was winning. It's a part, sure, but I don't think it's THE key to everything.
  #23  
Old 03-15-2014, 08:04 PM
Milw Milw is offline
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Originally Posted by anewman35 View Post
I'm pretty sure people would be fine with unfriendly employees if the tickets were cheap enough or the team was winning. It's a part, sure, but I don't think it's THE key to everything.
Yeah, or, you know, the employees could be friendly AND the team could win. Explain to me why this is a zero sum game?
  #24  
Old 03-15-2014, 08:56 PM
anewman35 anewman35 is offline
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Originally Posted by Milw View Post
Yeah, or, you know, the employees could be friendly AND the team could win. Explain to me why this is a zero sum game?
Sure, that could happen. I guess I'm basically just annoyed that every single one of these threads ends up being people complaining about customer service and saying that's what hurts attendance, and I just don't think that's really true, since there were plenty of people there in 05 and 06 and the service wasn't any better. I think it's pretty clear by this point that the way to get people in the park is to win - they're not going to get people in the park when they're losing, even with great customer service

Last edited by anewman35; 03-15-2014 at 09:04 PM.
  #25  
Old 03-15-2014, 09:32 PM
MUsoxfan MUsoxfan is offline
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Originally Posted by anewman35 View Post
Sure, that could happen. I guess I'm basically just annoyed that every single one of these threads ends up being people complaining about customer service and saying that's what hurts attendance, and I just don't think that's really true, since there were plenty of people there in 05 and 06 and the service wasn't any better. I think it's pretty clear by this point that the way to get people in the park is to win - they're not going to get people in the park when they're losing, even with great customer service

Sure, lots more people will go if the team is winning. Nobody is disputing that

In marketing, you have to go in assuming the team will suck. There's endless competition for your dollar in this city and every city. People tend to spend money where they feel welcome.

If you go to a restaurant and the staff acts surly and acts though it's a hassle to give you their mediocre food, you probably aren't going back even though it's right in your neighborhood and you like the idea of supporting it.

The same can be said for pro sports teams. If you're a casual fan of a sports team, you're gonna want to support them. However, if once you get there, they treat you like an inconvenience and put out a sub-par product (both on the field and behind the counter), you'll most likely rethink if you want to repeat that experience the next time you have a pocket full of cash.

I've been to events all over the country as many on this board have. I can't think of a team with a more unfriendly customer experience than this team. Even in this city, the experience at the UC and at Wrigley are heads and shoulders above the Cell.

I understand the "neighborhood agreement" when it comes to employment and whatnot, but there's no reason to use that as an excuse to not try and improve.

The most clever commercials from the best ad agencies can only do so much if you're going to provide a generally ****ty experience when you're lucky enough to have casual fans give you their hard-earned money

I know I seem like lunatic to people on this board. But people on this board are not the people the Sox are trying to reach. We're gonna go regardless of anything less than the Sox have people actually spit in our faces on the way in the gates.

They need to draw in casual fans. Outright complacency within the organization is actively prohibiting that from happening, unless the Sox are in first place all year long.
  #26  
Old 03-15-2014, 10:04 PM
gobears1987 gobears1987 is offline
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The White Sox have a great marketing campaign for once. I'm impressed and am almost certain that someone had to overrule Brooks Boyer for this to be done.
  #27  
Old 03-15-2014, 10:44 PM
soxfanreggie soxfanreggie is offline
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Quote:
Originally Posted by MUsoxfan View Post
Sure, lots more people will go if the team is winning. Nobody is disputing that

In marketing, you have to go in assuming the team will suck. There's endless competition for your dollar in this city and every city. People tend to spend money where they feel welcome.

If you go to a restaurant and the staff acts surly and acts though it's a hassle to give you their mediocre food, you probably aren't going back even though it's right in your neighborhood and you like the idea of supporting it.

The same can be said for pro sports teams. If you're a casual fan of a sports team, you're gonna want to support them. However, if once you get there, they treat you like an inconvenience and put out a sub-par product (both on the field and behind the counter), you'll most likely rethink if you want to repeat that experience the next time you have a pocket full of cash.

I've been to events all over the country as many on this board have. I can't think of a team with a more unfriendly customer experience than this team. Even in this city, the experience at the UC and at Wrigley are heads and shoulders above the Cell.

I understand the "neighborhood agreement" when it comes to employment and whatnot, but there's no reason to use that as an excuse to not try and improve.

The most clever commercials from the best ad agencies can only do so much if you're going to provide a generally ****ty experience when you're lucky enough to have casual fans give you their hard-earned money

I know I seem like lunatic to people on this board. But people on this board are not the people the Sox are trying to reach. We're gonna go regardless of anything less than the Sox have people actually spit in our faces on the way in the gates.

They need to draw in casual fans. Outright complacency within the organization is actively prohibiting that from happening, unless the Sox are in first place all year long.
You're right that customer service is very important. I think there are a lot of fans that have a negative experience and for the casual fan, that could cause them to not come back. That being said, the biggest draw for sports teams is winning. If you are winning and going to the playoffs, you're going to see crowds like we did in 2005 and 2006. Sustain that success for a while and you'll build a big legion of fans. If you just hit it here and there, it's tough to build that legion of fans up.

With that commercial, great job!
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  #28  
Old 03-16-2014, 01:54 AM
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Quote:
Originally Posted by MUsoxfan View Post
They can create all the ad campaigns they want, but at the end of the day, marketing starts when people get to the front door. If people immediately walk in to the scowls of unfriendly employees at the gate and throughout the ballpark, it's much less likely they'll make a return trip
I've been to hundreds, probably well over a 1,000 Sox games at home. I have never seen negative attitudes (or "scowls") from the employees. Of course, I'm not a prima donna who expects the gate employees to greet me by name, compliment me on my haircut, ask how the family is doing, offer to escort me to my seat, get my food and drink for me or perform other "favors" to make sure I'm happy.

I guess you're just talking generally the gate (and other employees) should be welcoming but are not talking specifically about how it is to attend a Sox game.
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  #29  
Old 03-16-2014, 06:58 AM
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Originally Posted by DumpJerry View Post
I've been to hundreds, probably well over a 1,000 Sox games at home. I have never seen negative attitudes (or "scowls") from the employees. Of course, I'm not a prima donna who expects the gate employees to greet me by name, compliment me on my haircut, ask how the family is doing, offer to escort me to my seat, get my food and drink for me or perform other "favors" to make sure I'm happy.

I guess you're just talking generally the gate (and other employees) should be welcoming but are not talking specifically about how it is to attend a Sox game.
Hate to disagree, but what ballpark are you going to? Granted, as a group the vendors tend to be the nicest of the bunch, but c'mon... "Ushers" on a good day are benignly useless. Concession workers, with exceptions, are baffled by things like gift cards and credit cards. The bum's rush you get from all parties at the end of the game is downright rude. Seemingly made up rules, such as turning off down escalators, and shutting of access to the staircase at Gate 5 on a whim are aggravating. I know one friend who gave up his season tickets because he could not convince the woman at the elevator at Gate 5 to let his mother, who is in her late 80's to ride the elevator without being in a wheelchair, even with a "permission slip" he received from customer service. Shutting down souvenier stands before the game is over. I could go on but I'm straying from the topic of the original post.
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  #30  
Old 03-16-2014, 11:46 AM
WhiteSox5187 WhiteSox5187 is offline
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Quote:
Originally Posted by DumpJerry View Post
I've been to hundreds, probably well over a 1,000 Sox games at home. I have never seen negative attitudes (or "scowls") from the employees. Of course, I'm not a prima donna who expects the gate employees to greet me by name, compliment me on my haircut, ask how the family is doing, offer to escort me to my seat, get my food and drink for me or perform other "favors" to make sure I'm happy.

I guess you're just talking generally the gate (and other employees) should be welcoming but are not talking specifically about how it is to attend a Sox game.
Quote:
Originally Posted by roylestillman View Post
Hate to disagree, but what ballpark are you going to? Granted, as a group the vendors tend to be the nicest of the bunch, but c'mon... "Ushers" on a good day are benignly useless. Concession workers, with exceptions, are baffled by things like gift cards and credit cards. The bum's rush you get from all parties at the end of the game is downright rude. Seemingly made up rules, such as turning off down escalators, and shutting of access to the staircase at Gate 5 on a whim are aggravating. I know one friend who gave up his season tickets because he could not convince the woman at the elevator at Gate 5 to let his mother, who is in her late 80's to ride the elevator without being in a wheelchair, even with a "permission slip" he received from customer service. Shutting down souvenier stands before the game is over. I could go on but I'm straying from the topic of the original post.
I agree, the vendors are great but the ushers and the people working behind the counters are at best useless and at worst, flat out rude. Of course, I'm the kind of fan where I don't mind that because I am going to go to the games regardless - but if I have a family of four and I'm not really much of a White Sox fan and that is my experience at the ballpark, I am probably not likely to go back unless the team is real good.
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