Over the Years, What Has Been The Best SOX Catch Phrase

[wassagstdu]

"Win or Die Trying" is my favorite, but a close second is "Only One Stat Matters: W." Both from 2005, but I think One Stat better characterized the team effort that year. Win or Die is not one you want to remember in April or May lately.

[beasly213]

Good Guys Wear Black
and I think "Sox Pride" was a slogan right?

I remember the "Us" and "Them" commericals that ended with "Sox Pride"

[Lip Man 1]

"Win or Die Trying" by far.

Lip

[Rohan]

Win or Die Trying... Although, if we hadn't won I think we'd all feel the opposite.

[downstairs]

Originally Posted by SOX ADDICT '73

I don't know how well known outside of Chicago the Hawk-isms "He Gone", "Grab Some Bench", and "You Can Put It on the Boooooard, YES!" are, but they'd be in the same category of Harry's "Holy Cow", wouldn't they? Not in terms of notoriety, of course, but in the sense that they're neither marketing campaigns nor slogans, but true catch-phrases.

If you're looking for a song tie-in, what about "Don't Stop Believin'"? You might even get Steve Perry himself to show up for the presentation!

Some of Hawks phrases are indeed known. I see them either played directly or mocked on ESPN highlights all the time.

Nothing is as big as "Holy Cow" of course... but if you're looking at the White Sox alone, its the hawkisms.

"He gawn" and "put it on the board... yes" specifically.

[Fenway]

I don't think this will win


http://cgi.ebay.com/1986-Chicago-Whi...7&y=4#ht_586wt

[gogosox675]

Good Guys Wear Black is my favorite, Win or Die Trying is a close second.

[SouthSideLove]

Originally Posted by TDog

The all-time worst White Sox marketing campaign was It's Time.

I strongly disagree. This past season's "It's Black and White" was particularly weak (not to mention an undercurrent of polarization for a city with a history of segregation and racial inequity).

[Dan H]

Angry Young Men is my favorite which dates me. There were some great billboards with it. Good thing it wasn't Win or Die Trying because that team would have died numerous deaths. Angry Young Men actually were only code words for a team that had no proven talent. They did prove a lot by losing 106 games.

[downstairs]

Addition to my point above:

Last night ESPN had a (stupid) segment on "home run hitters" in football. Basically a nickname for an explosive runner. Whatever. But it wasn't about baseball at all. Anyway, during the segment they threw the "You can put it on the board... yes" soundbite from Hawk.

So its certainly somewhat recognizable aside from the White Sox and clips of the White Sox.

[RF/DH#3]

Or you can use Hawk's, "You Gotta be BLEEPIN' ME!!!"

[RowanDye]

I think 'Ozzie Claus' is really going to catch on:

http://mlb.mlb.com/video/play.jsp?content_id=13066619&topic_id&c_id=cws&tci d=fb_video_13066619

[soltrain21]

"Just wait till we hit our stride."

Circa 2006-2008.

[SOXSINCE'70]

"You can put it on the boooooaarrrrd,YYYYYESSSS!"

[veeter]

Originally Posted by WhiteSox5187

I think I like "South Side Hitmen" the most because that was a phrase that was just concocted by someone in the media or the fans, there was no massive research study with thousands of dollars spent researching it. That and Winning Ugly were just sort of used and became popular almost over night and perfectly described those teams. Win or Die Trying was very good though.

Great post, couldn't agree more. AND those two phrases have withstood the test of time and still appear on shirts and stuff today. Most of the others are forgotten about right away.