2014 White Sox Promotion Schedule

[Brian26]

Includes a Chris Sale bobblehead and a Minnie Minoso statue.

[Brian26]

Oddly, the Sale bobblehead is a Saturday night game against the Yankees. That just doesn't make sense from a marketing standpoint to me, but I am sure I don't understand all of the specifics.

[gregoriop]

Originally Posted by Brian26

Oddly, the Sale bobblehead is a Saturday night game against the Yankees. That just doesn't make sense from a marketing standpoint to me, but I am sure I don't understand all of the specifics.

The first Frank Thomas one was a weekend game against the Yankees too. Weird.

[SephClone89]

No link?

[gregoriop]

The page was blank when I checked it a second ago

[gregoriop]

http://chicago.whitesox.mlb.com/sche...s.jsp?c_id=cws

[parlaycard]

Originally Posted by Brian26

Oddly, the Sale bobblehead is a Saturday night game against the Yankees. That just doesn't make sense from a marketing standpoint to me, but I am sure I don't understand all of the specifics.

Based on dynamic pricing it makes perfect sense to the Sox. They would rather sell 1 ticket for $60 than 50 tickets for $25 each. This way they have a huge potential for a box office boom for the incredible walk up crowd they have been expecting since the new park opened. The next Gordon Beckham might be called up the day before this game. If that happens, JACKPOT!!! The Sox sell at least 500 tickets that they had not previously expected to sell.

The Sox do not use their promotions properly like the Giants . All you have to do is look at the Giants model for promotions and learn. They have their fans buying anything and everything. The Giants cross promote ethnic nights (more than just playing music), local fire and police department, promote their own and players personal charities, etc.

The Brewers do a pretty good job as well, and they are a much smaller market. They make it work.

I hate to say it but even the Cubs seem to be learning. They have a very interesting promo schedule this season including 9 bobblehead dates. Their bobbleheads include Gale Sayers, Red Grange and a Babe Ruth called shot piece. Do you think Sox fans would buy tickets for an AJ Pierzynski-Josh Paul dual, dropped third strike bobblehead?

The Sox arrived late to the party with the racing mascots, following the likes of the Brewers sausages, the Nationals presidents, the Pirates pierogis, among others. Now its time to to expand on the idea that they took from the other teams. No one is asking them to be innovators. Just be smart about your promotions. Give away a Carlton Fisk racing mascot this season. Then guess what? Next season you can make a Baines racing mascot. Amazingly the kids who already have the Fisk are going to want to go get the Baines one too for their set. This is ticket sales 101.

The Sox have no problem taking Steve Dahl's money for his scout seats every season. How about honoring the guy with a bobblehead? Think might sell you some tickets? How about honoring the 2005 team, or continue with the 1983 team with a bobblehead? How about some White Sox legends as a bobblehead? Do you think a Bill Veeck bobblehead would sell tickets? Andy the Clown? Mayor Daley in a Sox jersey and cap? THe ideas are limitless. The Sox wear old school jerseys on Sundays, but that doesn't sell tickets. Why not give away a Dick Allen or Wilbur Wood bobblehead? That might actually sell you some tickets.


This is more of a rant than an idea, because the White Sox as a whole, would rather complain to the media about the Sox fans not supporting the team than doing something about it.

[palehosepub]

Originally Posted by Brian26

Oddly, the Sale bobblehead is a Saturday night game against the Yankees. That just doesn't make sense from a marketing standpoint to me, but I am sure I don't understand all of the specifics.

Its actually a 1:10 day game.

[dickallen15]

I don't collect bobbleheads, and don't really care if it is Elvis Night or Polish Night when I go to games as I really just care about the game. But I do understand a lot of people are really into these things, and I find nothing wrong with that. One question I have though, why is it Elvis Night, Mullet Night...are all stale, Boyer needs new ideas, are on one hand, and on the other hand Boyer has a new idea with the video intro, and considering it gets played 81 times a year, it has to be at least as stale as a once a year promotion, and he gets ripped for changing that? Just like the patch on the sleeve. It seems to me he can't win. If he changes something, it should never be changed, but if he doesn't change some things, he is considered horrible at his job. I do know one promotion last year was those 1983 bomber hats that went over well. I see a lot of those in use these days.

[Brian26]

Originally Posted by dickallen15

I don't collect bobbleheads, and don't really care if it is Elvis Night or Polish Night when I go to games as I really just care about the game. But I do understand a lot of people are really into these things, and I find nothing wrong with that. One question I have though, why is it Elvis Night, Mullet Night...are all stale, Boyer needs new ideas, are on one hand, and on the other hand Boyer has a new idea with the video intro, and considering it gets played 81 times a year, it has to be at least as stale as a once a year promotion, and he gets ripped for changing that? Just like the patch on the sleeve. It seems to me he can't win. If he changes something, it should never be changed, but if he doesn't change some things, he is considered horrible at his job. I do know one promotion last year was those 1983 bomber hats that went over well. I see a lot of those in use these days.

Well, that's quite the hyperbolic generalization. You're equating gameday promotions and in-house entertainment with the Sox uniforms. OK.

Basically, the Sox had crappy uniforms for about 30 years and were the laughing stock of baseball because of it. In baseball, the team's identity is associated with the uniform, and the really classic franchises through major league history have maintained the same uniforms, generally (Yankees, Dodgers, Red Sox, Tigers). It's symbolic. Baseball is about tradition.

Promotions come and go. Major league teams spend millions of dollars on marketing departments and advertising. To keep the same promotions every year shows a lack of effort. Mullet Night is just a completely horrible idea to begin with because it is based off a stereotype. To have this promotion for like ten years in a row shows an incredible amount of laziness and lack of effort. But, notwithstanding that, it seems most people are generally concerned about the lack of fresh ideas coming out of the office.

I won't pick apart everything. I don't think the uniforms should be jacked with at all. I like Elvis Night and Halfway to St. Pat's. I like bobbleheads. I think Dog Day and Mullet Night are tired ideas that should be scrapped.

[dickallen15]

Originally Posted by Brian26

Well, that's quite the hyperbolic generalization. You're equating gameday promotions and in-house entertainment with the Sox uniforms. OK.

Basically, the Sox had crappy uniforms for about 30 years and were the laughing stock of baseball because of it. In baseball, the team's identity is associated with the uniform, and the really classic franchises through major league history have maintained the same uniforms, generally (Yankees, Dodgers, Red Sox, Tigers). It's symbolic. Baseball is about tradition.

Promotions come and go. Major league teams spend millions of dollars on marketing departments and advertising. To keep the same promotions every year shows a lack of effort. Mullet Night is just a completely horrible idea to begin with because it is based off a stereotype. To have this promotion for like ten years in a row shows an incredible amount of laziness and lack of effort. But, notwithstanding that, it seems most people are generally concerned about the lack of fresh ideas coming out of the office.

I won't pick apart everything. I don't think the uniforms should be jacked with at all. I like Elvis Night and Halfway to St. Pat's. I like bobbleheads. I think Dog Day and Mullet Night are tired ideas that should be scrapped.

If you look around the league, Dog Day is now a part of several teams' promotions. The dog portion always sells out. It has been so popular the Sox have had a couple of them a year the past few seasons.

[jbsand]

This franchise needed a complete overhaul after last year; not just on the playing field. The game experience has become old and tarnished. Brooks Boyer wouldn't know what to do with a new or clever idea if it hit him in the head.

Mullet Night...again? Elvis Night...again?? Are you freaking kidding me??? It's 2014 for God's sake! Even the Cubs had some new ideas, like their wrestling masks last year.

Why not start by cleaning the rust stains off the scoreboard? Not to mention, what about an improved current model scoreboard? Maybe even some updated uniforms? I'm not saying these changes would turn everything around, but it would be nice to see some inspired moves (for a change) to improve the image of this stagnant team.

[Chez]

Isn't Elvis Night always one of the best attended games of the season? People tend to vote with their feet and it seems to be a popular promotion. That said, I'm all for some new ideas.

[KRS1]

Originally Posted by jbsand

Even the Cubs had some new ideas, like their wrestling masks last year.

Not exactly something I envy.