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  #1  
Old 10-08-2013, 08:11 PM
HomeFish HomeFish is offline
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Default Where do you draw the line on corporate sponsorship?

My sense is that WSI is a bit more conservative on baseball traditionalism than most other fansites. But I know we have a few radicals out there. This might be a fun little exercise to do in the offseason.

I'll list some potential corporate sponsorship ideas, and label them A through whatever. Some of these are actually happening in baseball right now, some are happening in other sports, and some of them I just plain made up. Tell me what's the highest letter you're comfortable with and why.

A: Advertising signs at stadiums

B: Purchase of stadium naming rights

C: One corporate logo on the uniform

D: Multiple corporate logos on the uniform (soccer-style)

E: Many corporate logos on the uniform (auto racing-style)

G: Player names on jerseys are partially replaced by corporate names. For example, Comcast sponsors the White Sox to promote its triple play package of Cable, Internet, and Phone. Each game, three White Sox players do not have their name on the back of their jerseys. These are players being honored for something they did last game: a player who made a good offensive play wears "INTERNET" on the back of their jersey, because they connected on that pitch. A player who made a good defensive play wears "CABLE" on the back of their jersey. And a player who came in out of the bullpen and pitched well wears "PHONE".

H: Sponsors change something major about the ballpark tradition. E.g., AT&T sponsors the White Sox, and during the 7th Inning Stretch "Take Me Out to the Ballgame" is replaced by Gene Honda's voice encouraging everyone in the stadium to take out their cell phone, call their mom, and tell her where they currently are.

I: Corporate name added to the team name, such as "Chicago White Sox Presented by BankOne"

J: Corporate name replaces city name. E.g., "Nippon Ham White Sox"

K: Corporate name replaces team name. E.g., "US Cellular Cellphones"
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  #2  
Old 10-08-2013, 08:13 PM
amsteel amsteel is offline
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As long as there's 4 bases and nine players, it's all good.
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  #3  
Old 10-08-2013, 08:35 PM
kittle42 kittle42 is offline
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Quote:
Originally Posted by amsteel View Post
As long as there's 4 bases and nine players, it's all good.
Amen. I don't care if the 5th pitch and the 5th inning and the 5th hitter are brought to you by Fifth Third Bank. All sports are moving in this direction, and they will continue to. Look at Japanese baseball and soccer, well, anywhere. People used to bitch about the naming rights. Now very, very few care. All change is met that way.
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  #4  
Old 10-08-2013, 10:33 PM
DSpivack DSpivack is offline
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How about General Manager Rick Hahn as presented by [corporate sponsor]?

It might not be so far-fetched...

http://www.chicagobusiness.com/artic...134C4699801G6O
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  #5  
Old 10-08-2013, 10:39 PM
MUsoxfan MUsoxfan is offline
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I draw the line at corporate logos on uniforms
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  #6  
Old 10-08-2013, 10:51 PM
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Brian26 Brian26 is offline
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Quote:
Originally Posted by MUsoxfan View Post
I draw the line at corporate logos on uniforms
That's where I'm at. I'm a uniform nutjob as most people here know. I don't have a problem with soccer clubs or Japanese teams with ads on their jerseys or equipment, as that is sort of already engrained in those sports cultures. Likewise, in baseball, advertising on the outfield walls dates back to the early 20th century, and the elimination of those ads was an abborration in the 70s and 80s afterall. Baseball has never had advertising on their jerseys, and I would hope that would remain. I don't count the Majestic logo on the sleeve or the Russell Athletic logo on the batting gloves or the Rawlings logo.

Great question though. I would prefer the radio broadcasts were scaled back in terms of advertising because I find the radio guys are so intent on trying to fit all of the commercial reads in that they lose some of the genuineness of the call.
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  #7  
Old 10-09-2013, 10:11 AM
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roylestillman roylestillman is offline
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Quote:
Originally Posted by MUsoxfan View Post
I draw the line at corporate logos on uniforms
This is about where I draw the line. You're missing two other opportunities, I think, that I'm also not opposed to within reason. First is corporate logos on the field. Second are those virtual ads that only show up on TV (ads on the ivy at Wrigley or against the screen at the Cell (might actually block out the M&M guy)))
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  #8  
Old 10-14-2013, 12:24 PM
TheVulture TheVulture is offline
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This is what the ice the Ft Wayne Komets play on looks like these days. Sorry, I'm not having it. I'm not going to pay to have corporate logos burned into my memory banks for two and half hours straight.
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Old 10-14-2013, 12:54 PM
kittle42 kittle42 is offline
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I feel like eating fresh.
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  #10  
Old 10-14-2013, 03:35 PM
Steelrod Steelrod is offline
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I always thought that the on deck circle and the dugout were perfect for ads. History so far has proved me half correct.
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  #11  
Old 10-14-2013, 05:51 PM
amsteel amsteel is offline
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Quote:
Originally Posted by TheVulture View Post
I'm not going to pay to have corporate logos burned into my memory banks for two and half hours straight.
But the ads on the backstop, in between innings and pitching changes, on the outfield wall, read by announcers for instant replays, pitching changes, doubles, on the score bug, and all the others are tolerable during Sox games?
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  #12  
Old 10-14-2013, 05:54 PM
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Quote:
Originally Posted by amsteel View Post
But the ads on the backstop, in between innings and pitching changes, on the outfield wall, read by announcers for instant replays, pitching changes, doubles, on the score bug, and all the others are tolerable during Sox games?
I would say the difference here is that the ads on the backstop and outfield walls in baseball would be the equivalent of the ads on the boards around a typical hockey rink. The ads on the hockey ice would be the equivalent of painting ads all over the outfield grass.

That hockey rink pic is crazy. I'm not sure how anyone could keep sane trying to follow the puck.
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  #13  
Old 10-17-2013, 01:22 PM
TheVulture TheVulture is offline
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Quote:
Originally Posted by Brian26 View Post

That hockey rink pic is crazy. I'm not sure how anyone could keep sane trying to follow the puck.
Apparently averaging 8,000 attendance per game isn't enough to fund a minor league hockey team these days.
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  #14  
Old 10-15-2013, 08:04 AM
Railsplitter Railsplitter is offline
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Quote:
Originally Posted by TheVulture View Post
This is what the ice the Ft Wayne Komets play on looks like these days. Sorry, I'm not having it. I'm not going to pay to have corporate logos burned into my memory banks for two and half hours straight.
Are Wendy's and Subway aware the bought ad space on the same rink?
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Old 10-15-2013, 09:21 AM
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doublem23 doublem23 is offline
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Quote:
Originally Posted by Railsplitter View Post
Are Wendy's and Subway aware the bought ad space on the same rink?
They don't really compete for the same customers, do they? Wendy's is fighting against McDonald's and Burger King, whereas Subway is in an eternal market fight with just eating out of a dumpster.
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