Originally Posted by LoveYourSuit
This has the makings of another marketing disaster.
You are using the name of a Top 5 talent at his position to fill seats in an awful section of the stadium and it's going to be only about half full.
So, how many people buying a cheaper ticket in that section would rather stick out and get a crappy $5 shirt vs moving to seats which will be open behind the dugout?
So you turn your shirt inside out so you don't get busted?
While not a marketing disaster, this promotion was not fully thought out. I understand wanting to sell some of the worst seats in the park, but that section is terrible for TV promotional purposes. That section seldom appears on TV and even when the cameras make an effort to show it they don't get a great shot because the angle is bad. It would have been MUCH better to have used one of the sections in left or right field when the t-shirts and signs would appear on TV all the time.