Originally Posted by Red Barchetta
They keep saying how popular the 83 uniforms are with fans, however it seems as though most of the fans I talk with aren't that crazy about them. They served a purpose at a particular time, and outside of the 83' season which ended prematurely after a great regular season of 99 wins, they don't really represent a winning era of White Sox baseball like the late 50s/early 60s era with the black and red trim pinstripes. I just think JR has a soft spot for the uniforms as they represent his first real mark on the team, outside of the failed Sportsvision.
Your last point might have merit, but I think the 83 logo is popular outside the diehard fan base who is again who the marketing staff is trying to attract.