Originally Posted by anewman35
If they wanted to get rid of the black/silver uniforms and Old English logo and go back to the 83 uniforms as the preferred brand of the White Sox... they would just get rid of the black/silver uniforms and Old English logo and go back to the 83 uniforms as the preferred brand of the White Sox. But they haven't done that. Look at whitesox.com - overwhelming silver/black with the Old English logo. And as far as promotions go, they don't have pictures of them all up yet so it's hard to know for sure, but there are only two (including this one) that they specifically call "1983" promotions. And they didn't wear the 1983 uniforms at all the whole first series, so it hardly seems like they're really pushing it that hard.
I hope they keep the black and silver forever. Everyone here knows how much I like the uniforms. That said, I suppose the smart marketing maneuver would to keep the '83 stuff around in a limited form to push it for more money as long as it sells (and the niche market may not last long). I don't mind the throwbacks occassionally. The current uniform set, though, is classic and timeless.