Good marketing campaign
I like it. The comedy crap was dumb. This one is perfect.
Now if they can only stick to this for more than one year. There is no rule that says slogans must be changed like underwear.
I'd have no problem if they threw Good Guys Wear Black and Grinder Rules into the slogan rotation. If it ain't broke...
The regular season is merely the qualifying phase for the playoffs. The regular season does not determine the best team, nor the order of who is best.