[QUOTE=Red Barchetta;3113354]I think the main difference is that the "fashion" caps and other merchandise available in other colors can't be marketed as on-field uniforms. Maybe I'm in the minority on this, but I just think the SOX brass have a strong sentimental attachment to the 83' unis as they represent the first real branding mark they made on the team after taking ownership. I just wonder whether the batterman logo and the block SOX script are actually this popular, or whether it's just a case of the SOX marketing department telling us that they are popular.[/QUOTE
I xont think theyd go through all of this if they werent making money offf of it. That is always first in business.