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Old 03-15-2014, 09:32 PM
MUsoxfan MUsoxfan is offline
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Join Date: Jan 2004
Location: Romeoville, IL
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Quote:
Originally Posted by anewman35 View Post
Sure, that could happen. I guess I'm basically just annoyed that every single one of these threads ends up being people complaining about customer service and saying that's what hurts attendance, and I just don't think that's really true, since there were plenty of people there in 05 and 06 and the service wasn't any better. I think it's pretty clear by this point that the way to get people in the park is to win - they're not going to get people in the park when they're losing, even with great customer service

Sure, lots more people will go if the team is winning. Nobody is disputing that

In marketing, you have to go in assuming the team will suck. There's endless competition for your dollar in this city and every city. People tend to spend money where they feel welcome.

If you go to a restaurant and the staff acts surly and acts though it's a hassle to give you their mediocre food, you probably aren't going back even though it's right in your neighborhood and you like the idea of supporting it.

The same can be said for pro sports teams. If you're a casual fan of a sports team, you're gonna want to support them. However, if once you get there, they treat you like an inconvenience and put out a sub-par product (both on the field and behind the counter), you'll most likely rethink if you want to repeat that experience the next time you have a pocket full of cash.

I've been to events all over the country as many on this board have. I can't think of a team with a more unfriendly customer experience than this team. Even in this city, the experience at the UC and at Wrigley are heads and shoulders above the Cell.

I understand the "neighborhood agreement" when it comes to employment and whatnot, but there's no reason to use that as an excuse to not try and improve.

The most clever commercials from the best ad agencies can only do so much if you're going to provide a generally ****ty experience when you're lucky enough to have casual fans give you their hard-earned money

I know I seem like lunatic to people on this board. But people on this board are not the people the Sox are trying to reach. We're gonna go regardless of anything less than the Sox have people actually spit in our faces on the way in the gates.

They need to draw in casual fans. Outright complacency within the organization is actively prohibiting that from happening, unless the Sox are in first place all year long.
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