It's a bit irritating, but I think the Sox (the White variety) fans will always suffer from a little brother syndrome. It's in our blood. The Sox will never get the national coverage the Red Sox or Cubs get. It's better to just try to accept that and move on. The only thing I can see changing the tide is if the Sox had a decade-long run of 4-5 World Series.
2013 Sox Attendance Record - 2-1