Marlins Laughable Ticket Promotion
They are marketing DIRECTLY towards friends and family of Gio Gonzalez by offering a ticket discount since he is making his "homecoming". This would be like the White Sox having a ticket promotion directly aimed at Jason Kipnis and his family since he is from the area.
The very existence of flamethrowers proves that some time, somewhere, someone said to themselves, "You know, I want to set those people over there on fire, but I'm just not close enough to get the job done." -George Carlin