I'm not sure people stopped caring as much as people don't like the costs, the team and its components. I think most people I know are fed up with the dynamic tickets (they may make more $, but they are pushing people away and it shows), the premium games, the $$$ for parking, the traffic and they don't know/like many of the players. The Adam Dunn signing was awful. TDog and I took a lot of grief in the thread where he was signed. Jake Peavy has been very mediocre for the money he's received. Popular players (AJ, MB, etc) are gone. The franchise is at a crossroads. I honestly have no idea what the plan is long term. It's pretty miserable.
2015: hoping we traded a donkey for a stud at DH. If departure patterns hold true, playoffs are in the future. GO SOX!