Originally Posted by FielderJones
If the Sox are profitable with the market share that they have, why would they become less profitable to increase market share? I have to think that JR has the franchise in the place where he's satisfied.
He could spend more money now in the hopes it will pay off in the future due to a larger fan base. Of course JR is 77 so he might not be interested in sacrificing short term profit for potential long term gains. I think your last sentence probably nails it.