Your statement that EE has nothing to do with the Sox appears to be incorrect.
The 2013 Sox media guide lists him on the board of directors as well as being the vice chairman.
There has also been speculation that his daughter wants to own the Sox when JR leaves the scene.
JR and EE have been friends and partners for over 50 years. Given JR's loyalty I seriously doubt that EE's opinions and views aren't at least considered...and we know what he's said about how to win and what the Sox place in the Chicago market should be.