As I stated earlier:
"But if you want to turn this franchise around, two things are needed which simply haven't been done by this ownership:
1. Consistently win...make the playoffs three years in a row or five times in seven years and then see what the fan / media situation is."
Winning ALWAYS is the key to anything regarding a sports team in Chicago. That is absolutely 100% true. I just feel the other areas are important too, it's all part of the package and the Sox have failed in these areas a lot over the past 30 years.