Originally Posted by WhiteSox5187
It goes back 30 years to when Eddie Einhorn said that he thought that marketing the White Sox as the southside team or the alternative/rival to the Cubs was the wrong way to do it and that they should market themselves as "Chicago's American League team." Now whether or not that is still the view that is held by the marketing department, I don't know. The ownership is still the same and the White Sox have ceded a lot of ground to the Cubs in terms of marketing and have basically allowed the Cubs to bill themselves as Chicago's team. A lot of the reasons for that go back 30 years, but the reprecussions are still being felt today.
I'm not really going to sweat over something some guy said 30 years ago that probably nobody who matters even remembers. The Cubs don't market themselves as "Chicago's Team." They market the Wrigley experience. The Sox marke their on field product ("Make an Impact", "Respect the Game," etc.). That's a problem because they've fielded approximately 5 truly competitive teams in the last 30 years.
You want to know why else they've ceded so much ground to the Cubs? Because they built an ugly stadium in a neighborhood they blighted with parking lots and the team they usually run out there is mediocre. It's not anything more than that. Build a better park, build it in better neighborhood, or build a better team.
Look how fast the Blackhawks went from complete irrelevance to fan favorite. The city responds to winning.