Originally Posted by amsteel
Would an unreasonable conclusion to the ongoing marketing/attendance struggles is the fact that White Sox fans are impervious to marketing? Marketing or not all they show up for is a fun and or competitive team?
If you get a chance, pick up a copy of Francona.
Besides the baseball, there is quite a bit of what the Red Sox have done to cultivate their attendance and the marketing around it. A few things:
1. Music---the Dropkick Murphys and Sweet Caroline were both marketing gimmicks that have become staples appealing to certain population segments.
2. Francona was stunned when a big buck marketing survey determined the roster was bland and needed more players with sizzle and sex appeal to improve TV ratings.
3. The Red Sox want the female audiance and gear parts of their marketing approach specifically for them. So the pink hats, Sweet Caroline, sex appeal are all geared to attract the female fan and enhance their experience.