Originally Posted by TDog
I don't think that's true at all.
If it's not true wouldn't JR be willing to lose money or not profit in order to put a winning team on the field? That would be the definition of putting winning before profitability.
It's a business, you try to maximize profits while minimizing costs. If the Sox value increases by whatever incremental amount per year, regardless of team performance I would think JR would take that over potentially losing value by investing in high risk, high value contracts.