Originally Posted by Harry Chappas
The fans they should be targeting are the casual "baseball" fans. The fans that just like to get out 3-4x a year to soak up the 'game day experience.' In other words - the Sox equivalent of typical Cubs fans. It's this group that will fill in the empty 10,000 - 15,000 seats on a Tuesday night in April.
Now the question is - how do you get them?
A perennial contender would probably do the trick.