Originally Posted by amsteel
Would an unreasonable conclusion to the ongoing marketing/attendance struggles is the fact that White Sox fans are impervious to marketing? Marketing or not all they show up for is a fun and or competitive team?
The fans they should be targeting are the casual "baseball" fans. The fans that just like to get out 3-4x a year to soak up the 'game day experience.' In other words - the Sox equivalent of typical Cubs fans. It's this group that will fill in the empty 10,000 - 15,000 seats on a Tuesday night in April.
Now the question is - how do you get them? So far, the Sox haven't been able to find a John McDonnough-type to answer that question. I know this much...Brooks Boyer isn't the answer.