Originally Posted by KingXerxes
Reinsdorf can add to his bottom line by simply trying to harvest what I think is a huge, untapped reservoir of White Sox fans just by getting a decent marketing team in place. The damning thing about it is he never seems to get around to actually putting a decent marketing program in place. To his defense, Reinsdorf is not a marketing guru - he's a money raising guru, but he's got to get somebody to straighten out the marketing side.
Would an unreasonable conclusion to the ongoing marketing/attendance struggles is the fact that White Sox fans are impervious to marketing? Marketing or not all they show up for is a fun and or competitive team?