Originally Posted by KingXerxes
Don't just target families - target everyone.
By the way, I was driving in and listening to WSCR, and evidently the "face of the franchise" stepped in it again in regards to Sabermetrics. Naturally he had to lead in to his explanation by telling of his 54+ years in baseball covering all or parts of seven decades.
The single biggest marketing improvement is an easy move to make.
I'm not going to get into the numerous problems imposed by Hawk being the face of the franchise (someone posted pictures of him wearing a hood a few years ago, and he looked like Palpatine), but it would seem that if the Sox want to attract more fans, what you're suggesting is the best way to do it. Cast a wider net to catch more fish. It's not a great long-term plan, as fans won't support a mediocre team, but it may help over a period of a few seasons.