Originally Posted by voodoochile
Well those folks are going to come out based on winning and losing anyway. It can't hurt to market the team to a more casual fan who is looking for those other things. Maybe an ad with a video of young attractive people cooling off in the shower on a hot summer day. Show a father sharing a foul ball they caught with their young child then close with a family package deal announcement. Heck a walk down the main concourse showing all the various food options.
It would be a dramatic change from the Sox current marketing campaign of focusing exclusively on the game and players and it cannot hurt the bottom line to market to more people.
I agree with focusing on families. The Sox probably will never attract a young, single crowd because of Bridgeport.