Originally Posted by voodoochile
It would be a dramatic change from the Sox current marketing campaign of focusing exclusively on the game and players and it cannot hurt the bottom line to market to more people.
And as the game and players aren't exactly enticing to fans right now, maybe they should
try to shift the focus to something else.
"You're crazy, Ravi! Do you really think I'm going to market Italian beef and giant pretzels? Ha! I won't have Brooks change our marketing approach until your sorry ass comes to a game. You don't deserve an alternative marketing strategy."