Originally Posted by Hitmen77
I think you're absolutely right. The Sox have a sweetheart deal at the Cell. They've done a good job of avoiding the 90 loss range for most of Reinsdorf's tenure. I think they realize having that kind of team for any extended period would really hurt them financially. They're in a sweet spot (for them) where the team is just good enough to keep fans and the media mildly interested in them and keep the revenues coming in without having to really risk their profit margins by sinking too much into trying to build an elite team.
There are too many people in the ownership group for whom the Sox are a regular source of income rather than simply a long term investment. To them, it is all about short term revenues. I keep this in mind when I evaluate the approach the Sox have taken over the last few years and it all starts to make sense.