Originally Posted by blandman
The way I see it, the Sox are doing exactly what they need to in order to maximize their profits with our fanbase. Spending too much comes with the risk of losing tens of millions if the team doesn't reach expectations. Conversely, rebuilding properly to produce a true winner reduces revenue in the short term. Building a high 70 to low 80 winner consistently, affording for luck, has allowed the team to appear competitive (and produced significant revenue). I don't think that fans will go away if we rebuild is an issue so much as the lost short term revenue. Keeping our average team out there is a successful model for them, at least as long as we continue to support this system with our money.
Few will ever give you this credit, but you are dead on, munch. This is *exactly* what this franchise is doing.