Originally Posted by Bobby Thigpen
I will never cease to be amazed with how some people act like different people throughout time have ruined the former Roman empire that was the White Sox. For some people it was the Reinsdorf group. Some it was Veeck. Some it's Brooks Boyer.
The Sox are probably more popular now than any other time in my lifetime other than 83, 93 and 2005, but that is never credited to anyone. Many fans just want to act like if the Sox didn't do obviously stupid things like change a stripe on the pants they'd easily be the most popular team in America with 10 straight World Series titles and the Yankees would quake in the boots at the mere mention of white socks.
The Sox have gotten progressively less popular every year since 2005. That's to be expected to a degree, but your assertion of peak popularity is patently preposterous.
Do things like minor uniform tweaks and changing the intro video have a measurable impact on the team's popularity? I doubt it. But neither do they make the team more popular. So why spend time and resources on them when they don't serve to sell more tickets and merely peeve off a sliver of the fanbase?