Originally Posted by SI1020
That says it best for me. The tide began to turn in 1967 when the Cubs began their mini revival under Leo Durocher and the Sox hitless wonders couldn't seal the deal. After the 84 season the Cubs really began to pull away and have lapped the Sox many times over in the fan department since then. The Sox haven't helped themselves over the years with one PR and business gaffe after another. Now the situation is such that the Sox have to put out a consistent winner in order to start reversing the situation. They have failed in that regard.
It's not like the Sox are unique in that regard. That's true for most every team. The Cubs just got very, very lucky.