Originally Posted by ohiosoxfan
I respectfully disagree. . . it makes these guys more human (and fun) and gives people some insight into their personalities. . I bet it resonates with women especially.
I agree, you gotta remember a lot of this marketing stuff isn't aimed at the people who post a lot on this board. Do any of us really need to be reminded the Sox started playing yesterday, or that they dropped ticket prices this season, or be introduced to guys like Addison Reed or Gordon Beckham? This stuff is aimed at casual and fairweather fans.