I thought it was funny, showed some swag, and was obviously meant to be over the top bad. The vibe it sent out to me was "we are the White Sox and we don't give a damn what anyone thinks about us" I love that attitude. Instead of tip toeing around we should be brash. We've been the best team in the city for a long time now.
The fact that it is getting some national attention makes me think they should keep riding with it. Its our time so let's take it.