Originally Posted by StillMissOzzie
Since US Cellular waved the white flag in the Chicago market, maybe JR thinks it is still the perfect name.
Still, even with the naming rights until 2023, I would not be surprised at all if a new name were to be granted to The Cell.
That depends on the language in the contract. I see no reason why US Cellular would agree to someone replacing them to the effect that they get less for their $63 million (or whatever that was).