Originally Posted by DSpivack
I just don't see it as an untapped resource. I would venture a guess that the Cubs attendance as it has been since 1984 is made up of a lot of suburbanites who come into the city for games, as well as a huge number of tourists who flock to Wrigley Field. There is no magical untapped suburban market out there; there is a good reason why pretty much every team who has built a new ballpark in the last 25 years has done so in a city center location.
I still think there is that now hidden fan base. Suburbanites may come to see the cubs a few games a year but I can see these same people going to 10 games if it was in a suburb where you drive, park and get back home easy. Believe it or not, a lot of suburbanites dont like going in the city.