I've always enjoyed listening to Hawk, but I agree that as he ages, his rants can get tiresome.
Some say he's too much of a homer, but as a long time Michigan fan, nobody, and I do mean nobody, has ever reached the level of the Bob Uffer who years ago was the Wolverines radio announcer. A few examples of which can be heard here:
http://www.ufer.org/sounds.html . Its guys like Hawk and Uffer that can make the game more entertaining.
To me the most important fact is winning games. If the Sox are winning on a consistent basis, then who is announcing the game becomes of little importance.