And here's from my interview with Brooks Boyer:
ML: I read where you have some specific points, specific areas that you feel must be covered during every White Sox broadcast regardless of medium. Can you go over those?
BB: “Every year we get all the broadcasters together and go over these points and we do it practically before every game as well. We want our broadcasters to paint the picture and obviously radio has to do this differently than television, educate our fans, teach our fans and sell the White Sox experience. Those are fundamental to a White Sox broadcast and like I said, we go over these things in practically every pre production meeting that we have.”