I'm surprised this hasn't been mentioned here, unless I missed it. The Sox are partnering with Oak Park, Elmhurst, Downers Grove and Orland Park to provide uniforms for youth baseball. The teams in each league will wear variations of the Sox unis through the years.
Sox official press release:
Story from Oak Park paper with lots of whining from Oak Park cub fan parents:
WSI thread from last Spring when everyone talked about what geniuses the San Diego Padres were by doing the same thing and wondering why the Sox couldn't do it: