Originally Posted by Red Barchetta
I also read that the SOX introduced the red home pinstripes and the powder blue road uniforms (with red trim) to take advantage of color televisions becoming more popular. It was about the same time TV shows were marketing "IN COLOR" underneath broadcast shows.
God I'm old...
That seems correct in the time frame. Coincidentally (or ironically), the uniform immediately prior to that had a lot of complaints due to black and white television, specifically the road uniform. I've read that the color combination on the road uniforms made it impossible to read the letters and numbers on the uniform (white letters with blue trim on the grey road jersey).