Except the World Series isn't an "event" in the way the Super Bowl is. The Super Bowl is one night, one single game, that everyone can get together and watch together. The World Series is somewhere between 5-9 days long. They're just not comparable. This idea that the World Series needs to be more Super Bowl is preposterous, if anything, baseball's attempst to "footballize" the sport is what's lead to the watering down of the World Series. No amount of PR or marketing BS is going to change that fact. Let football be football. Baseball should concentrate on being the best baseball it can be, not trying to copycat another sport just because that happens to be the way this generation's tastes have been set.