In other words more of the "we're Chicago's American League team..." philosophy.
That hasn't worked very well over the past 30 years and I suspect it's not going to work in the future.
The Cubs, in my opinion, ARE your competition Rick...you are both trying to get customers in a difficult economy with a limited amount of money to spend.
I've never understood that philosophy espoused by JR. If I'm a businessman I want to kill my competition, but that's just me.