I wonder if the Sox had made the post-season, would they have lowered ticket prices like this? Probably not! Now the late season collapse doesn't feel as painful.
The best part of this news release is the timing.. right before the World Series, people are still talking about baseball, it was all over the local news yesterday and today, and now we have all winter and spring to get the word out to those who may not have heard.
Even if the Sox don't see a significant increase in advanced ticket sales when tickets first go on sale, they should milk this "lower ticket prices" hype for all its worth and release a statement like "Advanced ticket sales have exceeded all of our expectations, they're the highest we've seen in recent years, and because of this we're expecting a massive increase in attendance this season. Get your affordable tickets now and enjoy the huge crowds at US Cellular Field this season!"