To what extent would it be theoretically possible for the Sox to shut down one of the parking lots for every Saturday home game during the summer months, and set up a series of different kinds of attractions: concerts, memorabilia fairs, kid-friendly road attractions, etc., that would draw different kinds of casual fans on each Saturday. Sort of "come for the (fill in the blank), stay for the game" promotion.
The universe is the practical joke of the General at the expense of the Particular, quoth Frater Perdurabo, and laughed. The disciples nearest him wept, seeing the Universal Sorrow. Others laughed, seeing the Universal Joke. Others wept. Others laughed. Others wept because they couldn't see the Joke, and others laughed lest they should be thought not to see the Joke. But though FRATER laughed openly, he wept secretly; and really he neither laughed nor wept. Nor did he mean what he said.