Originally Posted by doogiec
Sox marketing should be looking north for ideas, and maybe some employees to steal. I'm not talking about the Cubs, I'm talking about the Brewers.
The similarities between the teams are strong. From 2005-2012, both teams have been to the postseason twice (obviously once with more success by the Sox). They've had roughly the same number of winning seasons (one more for Sox). They've averaged a similar number of wins through those seasons (two more for Sox/year). While Milwaukee's market is small compared to Chicago, the economies have been similar recently. Both teams play in suburban style ballparks in the midst of lots of parking lots without a "Wrigleyville" type of environment. The Brewers have an advantage in that they play indoors in April and May if necessary, but have an offsetting disadvantage in that Milwaukee doesn't have nearly the corporate presence that Chicago does and their fans are probably traveling farther to the games.
Despite all the similarities in performance, the Brewers have averaged over 400,000 more fans per season than the Sox. That includes the World Series and following season for the Sox.
They're doing something right up there.
Ive alluded to this in another thread. I dont think a team needs a wrigleyville setting to draw in the city. Not all fans are the type that like that type of setting. One advantage that Sox park has that miller doesnt is good public transportation but the disadvantage is the expensive parking. A retractable domed park would have helped the Sox also but that probably would have entailed ownership to dig deep into their pockets at that time, not on the public's dime.