Ed Sherman weighs in on the Sox attendance issues:
"Regarding attendance. The Sox simply have not been an exciting team to watch. They hit a solo homer every now and then, but it is a momentary blip. Again, that stat: 67 games where they score three runs or less. That's not exciting baseball.
Who was their last high-average hitter at the top of the order? Who was their last guy to contend for the batting crown?
And who was their last true superstar player?
With the exception of Konerko in 2010, who still flew way under the radar, the Sox haven't had a superstar since Frank Thomas and even that lasted only a few years before he turned off the fans. It would be nice to get a Mike Trout in here one of these days.
Only one playoff appearance since 2005. Only 1 playoff victory. That says it all. Forget about the Cubs. It's all about that ballpark. You need to win consistently to attract fans. The Sox haven't done that. Even when they contended this year, I don't think fans felt they could pull it off.
And one more thing regarding attendance, the traffic, especially during the week, is killing them. I live in the Northern burbs, and it could take 90 minutes-2 hours to get to the Cell. The traffic is too much. As a result, I mainly go to the games on the weekends. Other North Side Sox fans (yes, we exist) have the same lament. I've told Brooks Boyer that is a major problem. Not sure the Sox can do anything about that."