This and that:
Sox ratings are up 10% on Comcast this year. Cub TV ratings are down 11% on the same network.
You might find this interesting:
Research by Scarborough Sports Marketing, of New York City, indicates contrasts, some distinct.
Compared with fans at the Cell, a slightly higher percentage of adults attending Cubs are employed full time — nearly 59 percent to 56.4 percent, while fewer are self-employed, according to Scarborough surveys. Also, nearly 54 percent of adults at Cubs games are white collar; 52 percent attending Sox games are white collar.
Scarborough's research also shows that nearly 40 percent of adults who attend Cubs game are college graduates while that figure drops to 34.1 percent at U.S. Cellular Field.
Nearly half of all adults in 17 counties in the Chicago area watched, attended or listened to a Cubs game in the past year, Scarborough's research shows, while slightly more than 41 percent of them did the same for a White Sox game.
But the White Sox draw a higher percentage of first-time customers than the Cubs do, Scarborough found, and TV ratings of Comcast SportsNet, which broadcasts many of each teams' games, show the Sox have gained ground while the Cubs have dropped. About 70,000 households tune in to Sox games on CSN, the network reports, 10 percent more than last season.
The Cubs, meanwhile, draw slightly more than 66,000 households to their CSN broadcasts, down 11 percent from last year.
Boyer then makes an interesting statement that the Sox are lowering some ticket prices for the remaining games because "it was an effort to regain the trust of fans."
The story concludes on this note, long-range optimism for larger crowds at U.S. Cellular Field may be found in the higher TV ratings, a sign that the pool of new Sox fans has expanded, said Bill Nielsen, vice president of sales for Scarborough.