Brickhouse's sidekick Harry Creighton used to drink Hamm's on camera. He'd be ready to fall out of the booth after a doubleheader. That's where "Hey, Harry" started. He left broadcasting and wound up with a Hamm's distributorship. No lie.
Truth is that opinion most loudly proclaimed and most vigorously defended. -- Churchill (not really but he's a good quotation magnet)