I'd have to also think that if the Sox acquired an everyday player who was awesome (like, MVP level awesome) and likeable and marketable, it would be a huge help on all levels, including promotion. Yes, I realize this is pretty much a, "well, duh" statement, but it's something the franchise never does.
Ridiculousness across all sports:
(1) "You have no valid opinion because you never played the game."
(2) "Stats are irrelevant. This guy just doesn't know how to win."