Originally Posted by voodoochile
Your analysis completely ignores the issue that good attendance for the year and high averages require a large season ticket holder base. That's why 2006 had a much higher attendance than 2005. In 2005 the attendance average was hurt by a small base and as a result low attendance before summer kicked in and kids got out of school. The Sox drew well all summer and through September but couldn't overcome the low attendance in April and May which can ONLY be increased by high season ticket sales (as has repeatedly been demonstrated and discussed). In 2006 with the higher base they "drew" well those first few months and it pushed the average up for the whole year, even though attendance dropped off later in the season when the Sox fell off the pace.
Edit: If you are counting on mid-season sales or even walkup sales to boost your average you won't hit a high percentage for seats sold for the year unless you absolutely get red hot (see 2005).
I actually agree with you 100% on the first part, and that was the point of my post. I think season ticket sales went up around 9,000 per game in 2006. Were these really new Sox fans? No, they simply bought season tickets because the Sox were defending World Champs and most were probably gone the next season. They waited until after the championship to commit. If they could afford season seats in 2006, why not in 2005? They were hopping the bandwagon. And they hopped right off. I'm sure the same thing applies to single game and walk up sales. They need to find a way to sell season tickets to people who simply enjoy going to the games, and won't bail everytime they don't win a title.
I would disagree that the Sox drew well in September 2005. 27k average for a team leading the the AL, in a tight race and playing three games against a hot second place team is not drawing well (at least not by current baseball standards).