Originally Posted by FielderJones
I think you're giving the casual fan too much credit. Most people who aren't hard core fans like us aren't going to go looking around for discount codes and other gimmicks. Most people want to see, up front, what a ticket is going to cost. Not only is the "sticker" price of the average ticket too high at the beginning of the year, the ridiculous dynamic pricing just adds more uncertainty.
Hell, even hardcore fans don't utilize codes and StubHub.
Regardless of how cheap we all know if might get to go to games, the great majority of the public doesn't know that. Thus, face value must be dropped.