Originally Posted by DSpivack
Is any of that unique to the White Sox, though? What does overall MLB attendance look like today vs. 2006? I thought it was higher now than in years past. If true, that suggests to me that it's either the product itself or how it's marketed. In either case, both of those are on the White Sox, not external factors out of their control.
There's no way to normalize any factor, but you have to look at teams similar to the Sox in regards to overall fan base size, age and location of stadium, and recent success, or lack thereof.
Similar teams off the top of my head would be Baltimore (barring this year), Toronto, Colorado, Oakland, Seattle. What ways are their attendance trending?