As has been discussed a lot in the thread about the NPR Chicago station's report on this, it's a complex issue involving a number of things.
Winning on the field, average ticket prices, a drop in walk-up sales, no off season buzz, no consistency to the franchise anymore (can't even put multiple winning seasons together), marketing and what seems to be a disconnect (for right or wrong) between fans and the 'dynamic pricing' concept have all played parts.
If it was a simple fix the Sox would have done so already.
Lip
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